Food Lion Background
Food Lion is well-known brand of grocery stores, selling a variety of groceries and fresh food products. Started in 1957, Food Lion now runs over 1,300 stores in eleven states in the Southern and Mid-Atlantic regions of the United States. Food Lion has over 70,000 employees.
Find Food Lion Promotional Discounts, Deals, Special Offers & Coupon Codes
As a grocery store, Food Lion competes with a number of other outlets by offering various sales and promotions on the products that they sell. Like many grocery stores, Food Lion accepts manufacturer’s coupons for almost everything that they have on the shelves. These coupons can be found in Sunday newspaper circulars, magazines, and via dedicated coupon-printing websites on the Internet such as coupons.com, redplum.com, and many others. Food Lion shoppers can extend the savings they get from their manufacturer’s coupons by signing up for the MVP Card. Food Lion’s MVP Card is their brand loyalty card, much like similar cards that are offered at other chains of grocery stores. The MVP Card allows shoppers the ability to redeem double the amount of a manufacturer’s coupon, for coupons with a value up to 99 cents. As a result, a .75 coupon would actually earn the shopper a $1.50 discount on the item they were purchasing.
In addition to this doubling of coupons offered by manufacturers, Food Lion will often produce their own coupons on merchandise that are only valid inside their stores. These coupons are usually a part of the weekly circular that is produced by the store and included in various publications such as SmartSource and Redplum, which are typically distributed in newspapers and in the mail on Wednesdays. This circular is also the first place to look for the products that the store is putting on sale for the week – typically, items that go on sale are cheaper than what you can get at many stores like Walmart, but the deal is only good for one week. Between these weekly circular deals and the manufacturer’s coupons, you can typically find significant savings.
Food Lion has also taken great steps to communicate directly with its shoppers via the Internet and mobile phones. When you visit the Food Lion web site at foodlion.com, you are given the opportunity to link your MVP card to your mobile phone number. When you do so, you will often receive messages directly to your cell phone of limited-time offers that are further restricted to the first few thousand users who respond. For example, you might get a text message saying that a two-liter bottle of Pepsi is on sale for ninety-five cents, but only to the first three thousand users who test “PEPSI” back to their five-digit text number. Those that do get the sale credited to their MVP card, and then when they next buy a two-liter Pepsi product, the discount is automatically applied once their MVP Card is scanned. In advertising their sales in this fashion rather than through traditional print ads, they ensure that they are only paying for advertising to go to those who have indicated a willingness to receive it. As a result, it costs the store less to do this kind of advertising, meaning that they can offer more deals.
Another way that Food Lion offers coupons and other savings to their shoppers via the Internet is through their direct-market advertising such as their Shopper’s Companion e-mails. These e-mails often offer special offers and coupons available only to subscribers. Through all of these methods, shoppers are able to use coupons while shopping at Food Lion that are guaranteed to put cash back in their pocket while buying the products their families love.